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Beyond mobile : people, communications and marketing in a mobilized world

著者: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
出版社: Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002.
エディション/フォーマット:   紙書籍 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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資料の種類: インターネット資料
ドキュメントの種類 書籍, インターネット資料
すべての著者/寄与者: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
ISBN: 0333985087 9780333985083
OCLC No.: 48674591
物理形態: xxiv, 262 pages : illustrations ; 24 cm
コンテンツ: pt. I. The Context. Ch. 1. What is the Mobile Marketplace All About --
Really? Ch. 2. The Topography of Mobility, Information and the Market. Ch. 3. The Individual as a Mobile Creature --
pt. II. Preconditions, Driving Forces and Trends. Ch. 4. Technology, Institutions, People and the Economy. Ch. 5. Technology. Ch. 6. The Institutions. Ch. 7. The Individual. Ch. 8. The Economy. Ch. 9. The New Marketing Logic --
pt. III. The Arena. Ch. 10. The Players in the Mobile Marketplace --
pt. IV. Mobile Marketing for Tomorrow. Ch. 11. The Mobile Marketplace in 2007 --
A Future Free of Surprises. Ch. 12. Four Scenarios for a Mobile Tomorrow. Postscript: Mobile Tomorrows --
Postscript: Kairos Future.
責任者: by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
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"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.  続きを読む

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'There are certainly many entrepreneurs and marketers who, like us, feel a large degree of uncertainty about the effects of new information technology on our consumption of products, and in turn, how 続きを読む

 
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