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Beyond mobile : people, communications and marketing in a mobilized world

저자: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
출판사: Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
ISBN: 0333985087 9780333985083
OCLC 번호: 48674591
설명: xxiv, 262 pages : illustrations ; 24 cm
내용: pt. I. The Context. Ch. 1. What is the Mobile Marketplace All About --
Really? Ch. 2. The Topography of Mobility, Information and the Market. Ch. 3. The Individual as a Mobile Creature --
pt. II. Preconditions, Driving Forces and Trends. Ch. 4. Technology, Institutions, People and the Economy. Ch. 5. Technology. Ch. 6. The Institutions. Ch. 7. The Individual. Ch. 8. The Economy. Ch. 9. The New Marketing Logic --
pt. III. The Arena. Ch. 10. The Players in the Mobile Marketplace --
pt. IV. Mobile Marketing for Tomorrow. Ch. 11. The Mobile Marketplace in 2007 --
A Future Free of Surprises. Ch. 12. Four Scenarios for a Mobile Tomorrow. Postscript: Mobile Tomorrows --
Postscript: Kairos Future.
책임: by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
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"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.  더 읽기…

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'There are certainly many entrepreneurs and marketers who, like us, feel a large degree of uncertainty about the effects of new information technology on our consumption of products, and in turn, how 더 읽기…

 
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