跳到内容
Beyond mobile : people, communications and marketing in a mobilized world 预览资料
关闭预览资料
正在查...

Beyond mobile : people, communications and marketing in a mobilized world

著者: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
出版商: Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在线查找

与资料的链接

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
ISBN: 0333985087 9780333985083
OCLC号码: 48674591
描述: xxiv, 262 pages : illustrations ; 24 cm
内容: pt. I. The Context. Ch. 1. What is the Mobile Marketplace All About --
Really? Ch. 2. The Topography of Mobility, Information and the Market. Ch. 3. The Individual as a Mobile Creature --
pt. II. Preconditions, Driving Forces and Trends. Ch. 4. Technology, Institutions, People and the Economy. Ch. 5. Technology. Ch. 6. The Institutions. Ch. 7. The Individual. Ch. 8. The Economy. Ch. 9. The New Marketing Logic --
pt. III. The Arena. Ch. 10. The Players in the Mobile Marketplace --
pt. IV. Mobile Marketing for Tomorrow. Ch. 11. The Mobile Marketplace in 2007 --
A Future Free of Surprises. Ch. 12. Four Scenarios for a Mobile Tomorrow. Postscript: Mobile Tomorrows --
Postscript: Kairos Future.
责任: by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
更多信息:

摘要:

"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.  再读一些...

评论

社评

出版商概要

'There are certainly many entrepreneurs and marketers who, like us, feel a large degree of uncertainty about the effects of new information technology on our consumption of products, and in turn, how 再读一些...

 
用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

所有的用户标签 (2)

查看最热门的标签,展示的形式是: 标签列表 | 标签云(tag cloud)

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


Primary Entity

<http://www.worldcat.org/oclc/48674591> # Beyond mobile : people, communications and marketing in a mobilized world
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "48674591" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796981513#Place/houndmills_basingstoke_hampshire> ; # Houndmills, Basingstoke, Hampshire
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796981513#Place/new_york_n_y> ; # New York. N.Y.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/796981513#Topic/mobile_communication_systems_marketing> ; # Mobile communication systems--Marketing
   schema:about <http://id.worldcat.org/fast/1735919> ; # Cell phone systems--Marketing
   schema:about <http://dewey.info/class/384.535/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/796981513#Topic/cell_phone_systems_marketing> ; # Cell phone systems--Marketing
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/38727614> ; # Jörgen Jedbratt
   schema:contributor <http://viaf.org/viaf/36269090> ; # Erika Svensson
   schema:creator <http://viaf.org/viaf/118699375> ; # Mats Lindgren
   schema:datePublished "2002" ;
   schema:description ""Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/796981513> ;
   schema:inLanguage "en" ;
   schema:name "Beyond mobile : people, communications and marketing in a mobilized world"@en ;
   schema:productID "48674591" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/48674591#PublicationEvent/houndmills_basingstoke_hampshire_new_york_n_y_palgrave_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/796981513#Agent/palgrave> ; # Palgrave
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014611798&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
   schema:url <http://catdir.loc.gov/catdir/toc/hol031/2001057742.html> ;
   schema:workExample <http://worldcat.org/isbn/9780333985083> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA226306> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/48674591> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/796981513#Place/houndmills_basingstoke_hampshire> # Houndmills, Basingstoke, Hampshire
    a schema:Place ;
   schema:name "Houndmills, Basingstoke, Hampshire" ;
    .

<http://id.worldcat.org/fast/1735919> # Cell phone systems--Marketing
    a schema:Intangible ;
   schema:name "Cell phone systems--Marketing"@en ;
    .

<http://viaf.org/viaf/118699375> # Mats Lindgren
    a schema:Person ;
   schema:birthDate "1959" ;
   schema:familyName "Lindgren" ;
   schema:givenName "Mats" ;
   schema:name "Mats Lindgren" ;
    .

<http://viaf.org/viaf/36269090> # Erika Svensson
    a schema:Person ;
   schema:familyName "Svensson" ;
   schema:givenName "Erika" ;
   schema:name "Erika Svensson" ;
    .

<http://viaf.org/viaf/38727614> # Jörgen Jedbratt
    a schema:Person ;
   schema:familyName "Jedbratt" ;
   schema:givenName "Jörgen" ;
   schema:name "Jörgen Jedbratt" ;
    .

<http://worldcat.org/isbn/9780333985083>
    a schema:ProductModel ;
   schema:isbn "0333985087" ;
   schema:isbn "9780333985083" ;
    .


Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.