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Beyond mobile : people, communications and marketing in a mobilized world

作者: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
出版商: Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
ISBN: 0333985087 9780333985083
OCLC系統控制編碼: 48674591
描述: xxiv, 262 p. : ill. ; 24 cm.
内容: Pt. I. The Context. Ch. 1. What is the Mobile Marketplace All About --
Really? Ch. 2. The Topography of Mobility, Information and the Market. Ch. 3. The Individual as a Mobile Creature --
Pt. II. Preconditions, Driving Forces and Trends. Ch. 4. Technology, Institutions, People and the Economy. Ch. 5. Technology. Ch. 6. The Institutions. Ch. 7. The Individual. Ch. 8. The Economy. Ch. 9. The New Marketing Logic --
Pt. III. The Arena. Ch. 10. The Players in the Mobile Marketplace --
Pt. IV. Mobile Marketing for Tomorrow. Ch. 11. The Mobile Marketplace in 2007 --
A Future Free of Surprises. Ch. 12. Four Scenarios for a Mobile Tomorrow. Postscript: Mobile Tomorrows --
Postscript: Kairos Future.
責任: by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
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"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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