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Beyond patient satisfaction : building patient loyalty

Author: Robin E Scott MacStravic
Publisher: Ann Arbor, Mich : Health Administration Press, ©1991.
Series: Management series (Ann Arbor, Mich.)
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
MacStravic, Robin E. Scott.
Beyond patient satisfaction.
Ann Arbor, Mich : Health Administration Press, ©1991
(OCoLC)551456027
Document Type: Book
All Authors / Contributors: Robin E Scott MacStravic
ISBN: 0910701709 9780910701709
OCLC Number: 23691476
Description: x, 279 pages ; 24 cm.
Contents: Benefits of patient loyalty --
Nature of loyalty --
Measuring patient loyalty --
Developing loyalty management intelligence --
Patient loyalty action.
Series Title: Management series (Ann Arbor, Mich.)
Responsibility: R. Scott MacStravic.

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