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Beyond six sigma : profitable growth through customer value creation

Author: Gary Plaster; Jerry D Alderman
Publisher: Hoboken, N.J. : J. Wiley & Sons, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In Beyond Six Sigma, authors Gary Plaster and Jerry Alderman unveil a powerful new approach to meeting the challenges of doing business in today's more competitive global markets. Customer Value Creation, or "CVC," as it is known, weds the full complement of Six Sigma tools with sophisticated behavioral economics and marketing concepts and techniques in a revolutionary customer-centered paradigm for driving growth  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gary Plaster; Jerry D Alderman
ISBN: 0471681512 9780471681519
OCLC Number: 61295870
Notes: Includes index.
Description: xvi, 303 pages : illustrations ; 24 cm
Contents: Ch. 1. Customer value creation --
Ch. 2. Beyond Six Sigma --
Ch. 3. The outside-in perspective --
Ch. 4. The value perspective --
Ch. 5. Dimensions of growth --
Ch. 6. Demand chain economics --
Ch. 7. Solution concepts --
Ch. 8. Solution valuation --
Ch. 9. Value-based decisions --
Ch. 10. Value exchange --
Ch. 11. Executing the growth strategy --
Ch. 12. Six Sigma and beyond --
Ch. 13. Exploration of growth dimensions --
Ch. 14. Supporting tools for CVC.
Responsibility: Gary A. Plaster, Jerry D. Alderman.
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Abstract:

Six Sigma is an incredibly powerful tool for trimming the fat from business processes and increasing operating efficiency to a point of near-perfection. But the days of cutting costs to create  Read more...

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