skip to content
Beyond the business plan : 10 principles for new venture explorers Preview this item
ClosePreview this item

Beyond the business plan : 10 principles for new venture explorers

Author: Simon Bridge; Cecilia Hegarty
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
"A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway. Beyond the Business Plan provides 10 new principles for starting a new business venture which guarantee the  Read more...
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...


Find it in libraries globally
Worldwide libraries own this item


Genre/Form: Electronic books
Additional Physical Format: Print version:
Bridge, Simon.
Beyond the business plan.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013
(DLC) 2013035873
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Simon Bridge; Cecilia Hegarty
ISBN: 9781137332875 1137332875
DOI: 10.1057/9781137332875
OCLC Number: 863989932
Description: 1 online resource (xvi, 275 pages) : illustrations
Contents: 1. The purpose of this book --
2. Business plans - why are they advocated? --
3. Are business plans appropriate? --
4. Business plans are not the only option --
5. Enterprise and exploration --
6. A guide for explorers? --
7. The starting point: understanding how to explore --
8. Principle 1 : An enterprise is a means not an end --
9. Principle 2 : Don't commit more than you can afford to lose --
10. Principle 3 : Start from where you are --
11. Principle 4 : Carry out reality checks and make appropriate plans --
12. Principle 5 : The only reliable test is a real one --
13. Principle 6 : Get started and get some momentum --
14. Principle 7 : Accept uncertainty --
15. Principle 8 : Look for opportunities --
16. Principle 9 : Build and use social capital --
17. Principle 10 : Acquire the relevant skills --
18. Following the Principles --
19. Striking a balance --
20. Comparing approaches --
21. Some reflections and implications --
22. Postscript : The relevance of exploring.
Responsibility: by Simon Bridge, Visiting Professor of Entrepreneurship, University of Ulster and Cecilia Hegarty, Director, PLATO EBR, N. Ireland and Ireland.


This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and  Read more...
Retrieving notes about this item Retrieving notes about this item


User-contributed reviews


Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.