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Beyond the business plan : 10 principles for new venture explorers

Author: Simon Bridge; Cecilia Hegarty
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway. Beyond the Business Plan provides 10 new principles for starting a new business venture which guarantee the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bridge, Simon.
Beyond the business plan.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013
(DLC) 2013035873
(OCoLC)846546385
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Simon Bridge; Cecilia Hegarty
ISBN: 9781137332875 1137332875
DOI: 10.1057/9781137332875
OCLC Number: 863989932
Description: 1 online resource (xvi, 275 pages) : illustrations
Contents: 1. The purpose of this book --
2. Business plans - why are they advocated? --
3. Are business plans appropriate? --
4. Business plans are not the only option --
5. Enterprise and exploration --
6. A guide for explorers? --
7. The starting point: understanding how to explore --
8. Principle 1 : An enterprise is a means not an end --
9. Principle 2 : Don't commit more than you can afford to lose --
10. Principle 3 : Start from where you are --
11. Principle 4 : Carry out reality checks and make appropriate plans --
12. Principle 5 : The only reliable test is a real one --
13. Principle 6 : Get started and get some momentum --
14. Principle 7 : Accept uncertainty --
15. Principle 8 : Look for opportunities --
16. Principle 9 : Build and use social capital --
17. Principle 10 : Acquire the relevant skills --
18. Following the Principles --
19. Striking a balance --
20. Comparing approaches --
21. Some reflections and implications --
22. Postscript : The relevance of exploring.
Responsibility: by Simon Bridge, Visiting Professor of Entrepreneurship, University of Ulster and Cecilia Hegarty, Director, PLATO EBR, N. Ireland and Ireland.

Abstract:

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and  Read more...
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