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Beyond viral : how to attract customers, promote your brand, and make money with online video

Author: Kevin H Nalty
Publisher: Hoboken, N.J. : Wiley, ©2010.
Series: New rules of social media series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Nalty provides proven, practical ways to promote your product or service using the most visceral form of social media - online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.
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Genre/Form: Internet videos
Document Type: Book
All Authors / Contributors: Kevin H Nalty
ISBN: 9780470598887 0470598883
OCLC Number: 567008079
Description: xx, 282 pages : illustrations ; 24 cm.
Contents: The least a marketer needs to know --
Flavors of video: from skateboarding cats to pro --
Viral video is dead --
Video's role in the marketing funnel --
The most visceral form of social media --
Inside YouTube --
Agencies searching for role --
Learning from online-video "stars" --
Marketing via Webstars --
Paid video advertising --
Measuring ROI and performance of online video --
Video and search engine optimization --
How to get popular on YouTube --
Can you make money from online video? --
Guerrilla video for entrepreneurs and cause-related marketing --
Learning from Obama Girl / by Ben Relles --
Insider information: behind the curtain --
The future of online video.
Series Title: New rules of social media series.
Responsibility: Kevin H. Nalty.

Abstract:

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness,  Read more...

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