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Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen

Author: Bettina Lorenz
Publisher: Wiesbaden : Gabler, 2009.
Dissertation: Zugl.: Braunschweig, Techn. Univ., Diss., 2008.
Series: Gabler-Edition Wissenschaft
Edition/Format:   Computer file : Thesis/dissertation : German : 1. AuflView all editions and formats
Database:WorldCat
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Material Type: Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bettina Lorenz
ISBN: 9783834914521 3834914525 9783834982094 3834982091
OCLC Number: 873600486
Description: XXVI, 421 S. : graph. Darst.
Series Title: Gabler-Edition Wissenschaft
Responsibility: Bettina Lorenz.

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