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BFGoodrich : tradition and transformation, 1870-1995

저자: Mansel G Blackford; K Austin Kerr
출판사: Columbus : Ohio State University Press, ©1996.
시리즈: Historical perspectives on business enterprise series.
판/형식:   도서 : 영어모든 판과 형식 보기
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In the late nineteenth and early twentieth centuries, BFGoodrich made rubber goods ranging from fire hoses to automobile tires and, in so doing, became one of the largest and most important rubber manufacturers in the world. The history of the BFGoodrich Company has been a complex blend of transformations and traditions, as this study of the company's history from the firm's founding in 1870 through its 125th  더 읽기…
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장르/형태: History
추가적인 물리적 형식: Online version:
Blackford, Mansel G., 1944-
BFGoodrich.
Columbus : Ohio State University Press, c1996
(OCoLC)605884514
문서 형식:
모든 저자 / 참여자: Mansel G Blackford; K Austin Kerr
ISBN: 0814206964 9780814206966 0814206972 9780814206973
OCLC 번호: 34472276
설명: x, 507 p., [8] p. of plates : ill. (some col.) ; 24 cm.
내용: Goodrich and the Akron elite: entrepreneurial opportunities in rubber, 1870-1907 --
The growth of the tire industry: diversification in rubber products, 1908-1918 --
Expansion in rubber making, relative decline in tire making, 1919-1929 --
Coping with the Great Depression, 1930-1939 --
The crises of World War II: planting the seeds of transformation --
Strategies for a peacetime economy: the traditional company, 1945-1959 --
Building the Goodrich Chemical Company, 1945-1971 --
A troubled Goodrich: traditional products and corporate startegy, 1957-1971 --
New management, old problems, 1972-1979 --
The restructuring of BFGoodrich, 1980-1988 --
Tradition and transformation: BFGoodrich in the 1990a.
일련 제목: Historical perspectives on business enterprise series.
책임: Mansel G. Blackford, K. Austin Kerr.
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초록:

In the late nineteenth and early twentieth centuries, BFGoodrich made rubber goods ranging from fire hoses to automobile tires and, in so doing, became one of the largest and most important rubber manufacturers in the world. The history of the BFGoodrich Company has been a complex blend of transformations and traditions, as this study of the company's history from the firm's founding in 1870 through its 125th anniversary in 1995 reveals. Mansel G. Blackford and K. Austin Kerr, two leading business historians, place the BFGoodrich story in the full context of the industries and the economic environments in which the firm operated. In what is more than an internal study, Blackford and Kerr examine BFGoodrich's strategies for growth in light of technological developments, changes in labor relations, and modifications in government-business relations that constantly reshaped how the firm and its competitors conducted business. Granted full access to corporate records and given full cooperation in interviews, with no restrictions placed on their writing, the authors provide an almost unprecedented look at how a major American institution evolved over more than a century.

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