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Big Bird and beyond : the new media and the Markle Foundation

Author: Lee D Mitgang; John and Mary R. Markle Foundation.
Publisher: New York : Fordham University Press, 2000.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"Big Bird and Beyond reveals the pivotal role Lloyd Morrisett has played since 1969, as president of The John & Mary R. Markle Foundation and as chairman of the Children's Television Workshop, in launching Peggy Charren's Action for Children's Television, rescuing the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, establishing the National News Council in defiance of the  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Lee D Mitgang; John and Mary R. Markle Foundation.
ISBN: 0823220400 9780823220403 0823220419 9780823220410
OCLC Number: 43615585
Description: xxii, 292 pages ; 24 cm
Contents: Enter Sesame --
Beyond Big Bird: Markle and children's television --
The diffusion of knowledge --
The coming of cable --
Messages to the media --
Changing channels --
Electronic everything --
Aging.org --
Communication and democracy.
Responsibility: Lee D. Mitgang.
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Abstract:

This work examines the career of Lloyd Morrisett - a television executive who developed the successful children's television programme "Sesame Street", with the aim of teaching pre-school children  Read more...

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