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Big bucks, big pharma : marketing disease & pushing drugs

Author: Ronit Ridberg; Amy Goodman; Media Education Foundation.; et al
Publisher: Northampton, MA : Media Education Foundation, ©2006.
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes  Read more...
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Details

Genre/Form: Documentary films
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Ronit Ridberg; Amy Goodman; Media Education Foundation.; et al
ISBN: 1932869050 9781932869057
OCLC Number: 70287563
Language Note: In English, with optional English subtitles.
Credits: Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli.
Performer(s): Interviewees: Marcia Angell, Bob Goodman, Gene Carbona, Katharine Greider, Elizabeth Preston, Larry Sasich.
Description: 1 videodisc (46 min.) : sd., col. ; 4 3/4 in.
Details: DVD.
Contents: Introduction --
Branding drugs --
Swimming in pills --
Disease mongering --
No free lunch --
A healthier prescription.
Other Titles: Marketing disease & pushing drugs
Responsibility: Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg ... [et al.].
More information:

Abstract:

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

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