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The big enough company : creating a business that works for you

Author: Adelaide Lancaster; Amy Abrams
Publisher: New York : Portfolio/Penguin, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.
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Genre/Form: Case studies
Nonfiction
Document Type: Book
All Authors / Contributors: Adelaide Lancaster; Amy Abrams
ISBN: 9781591844211 1591844215
OCLC Number: 707248389
Notes: Includes index.
Description: 278 pages ; 25 cm
Contents: What is in it for you? Clarify what you want from your business. Business spotlight: Trish Karter, Dancing Deer Bakery --
What will your business be known for? Provide your business with a purpose. Business spotlight: Shobha Tummala, My Shobha --
What do you do best? Give yourself a job you enjoy. Business spotlight: Barbara Lynch, Barbara Lynch Gruppo --
Where do you go from here? Define a successful future for your business. Business spotlight: Teresa Chang, Teresa Chang Pottery --
Progress makes perfect : recognize the value of doing less. Business spotlight: Claudia Hanlin & Jennifer Zabinski, The Wedding Library --
Perfection is a trap : embrace experimentation. Business spotlight: Rebecca Kousky, Nest --
Enough is enough : learn to say no. Business spotlight: Jen Mankins, Bird --
Don't go it alone : leverage the power of community --
In good company : advice from entrepreneurs included in the big enough company.
Responsibility: by Adelaide Lancaster & Amy Abrams.

Abstract:

Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.

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