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The big idea

Author: Robert Jones
Publisher: London : HarperCollinsBusiness, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

In the future, the war in the marketplace will be a war of ideas. This text maps this territory and shows how big ideas make great companies. A big idea is emotional, and it is shared between  Read more...

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Document Type: Book
All Authors / Contributors: Robert Jones
ISBN: 0002571994 9780002571999
OCLC Number: 44737463
Description: viii, 214 pages ; 21 cm
Responsibility: Robert Jones.

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