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Big shifts ahead : demographic clarity for businesses

Author: John Burns, (Business consultant); Chris Porter
Publisher: Charleston, South Carolina : Advantage Media Group, [2016]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore. John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will  Read more...
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Document Type: Book
All Authors / Contributors: John Burns, (Business consultant); Chris Porter
ISBN: 9781599327228 1599327228
OCLC Number: 953981582
Description: 278 pages : color illustrations, color maps ; 24 cm
Contents: Part one: conclusions and new frameworks. Conclusions --
Generations by decade. The 1930s savers --
The 1940s Achievers --
The 1950s innovators --
The 1960s equalers --
The 1970s balancers --
The 1980s sharers --
The 1990s connectors --
The 2000s globals --
The 4 big influences. Government --
Economy --
Technology --
Societal shifts --
Part two: The biggest demographic opportunities. Rise of the working woman --
A wave of affluent immigrants --
Retiree explosion underway --
Finally leaving the nest --
Part three: Lifestyle shifts. Renting in the sharing economy --
Heading south in droves --
A new surban way of life --
Appendix 1: Neighborhood classifications --
Appendix 2: More forecast tables.
Responsibility: John Burns, Chris Porter.

Abstract:

"Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore. John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends."--book jacket

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