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Big think strategy : how to leverage bold ideas and leave small thinking behind

Author: Bernd Schmitt
Publisher: Boston, Mass. : Harvard Business School Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Business leaders need bold strategies to stay relevant and win. Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.
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Additional Physical Format: Online version:
Schmitt, Bernd.
Big think strategy.
Boston, Mass. : Harvard Business School Press, ©2007
(OCoLC)894800460
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bernd Schmitt
ISBN: 9781422103210 1422103218
OCLC Number: 137222814
Description: xi, 177 pages : illustrations ; 25 cm
Contents: Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus.
Responsibility: Bernd H. Schmitt.
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Abstract:

Shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. This book helps overcome institutionalized 'small think' - the inertia, the narrow-mindedness,  Read more...

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