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Bill Bernbach's book : a history of the advertising that changed the history of advertising

Author: Bob Levenson
Publisher: New York : Villard Books, 1987.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
An eloquent and visually stunning history of some of the most brilliant and famous ad campaigns of an advertising genius. This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising.
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Details

Genre/Form: History
Named Person: Bill Bernbach; Bill Bernbach; Bill Bernbach; William Bernbach; William Bernbach; Bill Bernbach
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bob Levenson
ISBN: 0394549201 9780394549200
OCLC Number: 15132828
Description: xvii, 219 pages : illustrations (some color) ; 32 cm
Responsibility: by Bob Levenson.

Abstract:

An eloquent and visually stunning history of some of the most brilliant and famous ad campaigns of an advertising genius. This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising.

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