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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/40698575 Title: The birth of Internet marketing communications Author: Dan Steinbock Publisher: Westport, Conn. : Quorum, 2000. ISBN/ISSN: 1567203035 9781567203035 OCLC:40698575

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The birth of Internet marketing communications

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The birth of Internet marketing communications

Author:	Dan Steinbock
Publisher:	Westport, Conn. : Quorum, 2000.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Dan Steinbock Find more information about:
ISBN:	1567203035 9781567203035
OCLC Number:	40698575
Description:	xvi, 308 p. : ill. ; 25 cm.
Contents:	Prologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels -- The Eclipse of Mass Marketing -- Browsers, Home Pages, and Websites -- Relationship Marketing and Business-to-Business Marketing -- Technology Marketing: Ideas and Campaigns -- From Relationship Marketing to Real Time -- The Internet, Intranets, and Marketing Channels -- Consumer Marketing on the Web -- The Promise of Interactive Marketing -- Direct Response and One-to-One Marketing -- The Story of Zima: From Home Pages to Websites -- The Story of Banner Advertising: Banners, Direct, and Standardization -- Mass Marketers Launch Websites -- Ad Banners and Online Communities -- Problems of Online Branding -- Online and Offline Advertising -- Broadcast Hybrids -- Online Access and Community Providers -- Toward Ad Networks -- World Wide Web--Global Marketing and Global Marketers -- Toward Global Markets -- Epilogue: "The War for Eyeballs".
Responsibility:	Dan Steinbock.

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