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Biscuitville : the secret recipe for building a sustainable competitive advantage

Author: J Phillips L Johnston
Publisher: Oxford, UK : Infinite Ideas ; Westport, CT : Easton Studio Press, 2009.
Edition/Format:   eBook : Document : English : [International version]View all editions and formats
Summary:
First off we need to do some translation from American to English. A 'biscuit' as we know it is called a 'cookie' in the States. In the US, what they call a 'biscuit' is like a fluffy savoury roll that looks like our scone. American biscuits are often served at breakfast with sausage, ham or eggs tucked inside with gravy ladled over. Ok culinary lesson over. Biscuitville is the ultimate American success story which  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Johnston, J. Phillips L., 1939-
Biscuitville.
Oxford, UK : Infinite Ideas ; Westport, CT : Easton Studio Press, 2009
(OCoLC)416284563
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: J Phillips L Johnston
ISBN: 9781907518744 1907518746
OCLC Number: 778448306
Notes: Includes index.
Description: 1 online resource (viii, 182 pages) : illustrations
Contents: Front cover; Front page; Title page; Copyright page; Table of contents; Foreword; Chapter 1 Gitcha a biscuit ... ; Chapter 2 The color of winter; Chapter 3 Brother got the farm; Chapter 4 The founder; Chapter 5 Branding without all the hoopla; Chapter 6 Ethics by example; Chapter 7 The golden rule; Chapter 8 Sustainable competitive advantage; Chapter 9 Chief crank-turner; Chapter 10 It's in the bag; Chapter 11 Soft power, hard dollars; Chapter 12 A best company to work for; Chapter 13 Avoiding the train wreck; Chapter 14 The tyranny of the short term; Chapter 15 Illuminating private ownership.
Responsibility: J. Phillips L. Johnston.

Abstract:

Presents an American success story. This book traces a company which had its humble beginnings in the American south, selling the best tasting biscuits and later, grew. It discusses what kind of  Read more...

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