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Bite-sized marketing : realistic solutions for the overworked librarian

Autore: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
Editore: Chicago : American Library Association, 2010.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
ISBN: 0838910009 9780838910009
Numero OCLC: 320696543
Descrizione: xi, 140 pages : illustrations ; 26 cm
Contenuti: Word-of-mouth marketing --
Bring your library to life with a story --
How to market electronic resources --
Public relations 101 --
Outreach --
Advocacy --
The new marketing tools --
Design --
Branding --
Marketing best practices.
Responsabilità: Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Abstract:

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

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