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Bite-sized marketing : realistic solutions for the overworked librarian

Autor: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
Editora: Chicago : American Library Association, 2010.
Edição/Formato   Print book : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
ISBN: 0838910009 9780838910009
Número OCLC: 320696543
Descrição: xi, 140 p. : ill. ; 26 cm.
Conteúdos: Word-of-mouth marketing --
Bring your library to life with a story --
How to market electronic resources --
Public relations 101 --
Outreach --
Advocacy --
The new marketing tools --
Design --
Branding --
Marketing best practices.
Responsabilidade: Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Resumo:

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

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Primary Entity

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