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Bite-sized marketing : realistic solutions for the overworked librarian

作者: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
出版商: Chicago : American Library Association, 2010.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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文件類型: 圖書
所有的作者/貢獻者: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
ISBN: 0838910009 9780838910009
OCLC系統控制編碼: 320696543
描述: xi, 140 p. : ill. ; 26 cm.
内容: Word-of-mouth marketing --
Bring your library to life with a story --
How to market electronic resources --
Public relations 101 --
Outreach --
Advocacy --
The new marketing tools --
Design --
Branding --
Marketing best practices.
責任: Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

摘要:

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

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Primary Entity

<http://www.worldcat.org/oclc/320696543> # Bite-sized marketing : realistic solutions for the overworked librarian
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "320696543" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
    library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
    schema:about <http://dewey.info/class/021.7/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/857332573#Topic/libraries_marketing> ; # Libraries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/857332573#Topic/bibliotheken> ; # Bibliotheken
    schema:about <http://experiment.worldcat.org/entity/work/data/857332573#Topic/libraries> ; # Libraries
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/857332573#Topic/public_relations> ; # Public Relations
    schema:about <http://experiment.worldcat.org/entity/work/data/857332573#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/857332573#Topic/libraries_public_relations> ; # Libraries--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/857332573#Topic/offentlichkeitsarbeit> ; # Öffentlichkeitsarbeit
    schema:about <http://experiment.worldcat.org/entity/work/data/857332573#Topic/bibliothek> ; # Bibliothek
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/164939801> ; # Jonathan Silberman
    schema:contributor <http://viaf.org/viaf/63820339> ; # Mary Evangeliste
    schema:creator <http://viaf.org/viaf/161587182> ; # Nancy Dowd
    schema:datePublished "2010" ;
    schema:description "Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices."@en ;
    schema:description "Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/857332573> ;
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    schema:name "Bite-sized marketing : realistic solutions for the overworked librarian"@en ;
    schema:numberOfPages "140" ;
    schema:productID "320696543" ;
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    schema:publisher <http://experiment.worldcat.org/entity/work/data/857332573#Agent/american_library_association> ; # American Library Association
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<http://experiment.worldcat.org/entity/work/data/857332573#Topic/libraries_public_relations> # Libraries--Public relations
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<http://experiment.worldcat.org/entity/work/data/857332573#Topic/offentlichkeitsarbeit> # Öffentlichkeitsarbeit
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<http://viaf.org/viaf/161587182> # Nancy Dowd
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<http://viaf.org/viaf/164939801> # Jonathan Silberman
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<http://viaf.org/viaf/63820339> # Mary Evangeliste
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<http://worldcat.org/isbn/9780838910009>
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