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Bite-sized marketing : realistic solutions for the overworked librarian

Author: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
Publisher: Chicago : American Library Association, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Dowd, Nancy, 1956-
Bite-sized marketing.
Chicago : American Library Association, 2010
(DLC) 2009016829
(OCoLC)320696543
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
ISBN: 9780838997345 0838997341
OCLC Number: 593294057
Description: 1 online resource (xi, 140 pages) : illustrations
Contents: Word-of-mouth marketing --
Bring your library to life with a story --
How to market electronic resources --
Public relations 101 --
Outreach --
Advocacy --
The new marketing tools --
Design --
Branding --
Marketing best practices.
Responsibility: Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Abstract:

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

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