RT Video/DVD DB /z-wcorg/ DS http://worldcat.org ID 73504426 LA Closed-captioned. T1 Black gold A1 Francis, Marc., Francis, Nick., Hird, Christopher., Williams, Hugh., Kapsalis, Andreas., Speak-it Films., Fulcrum Productions., California Newsreel (Firm), Oxfam America., PB Speak-It Films ; Distributed by California Newsreel PP [London]; San Francisco, CA YR 2006 AB Ethiopia is the largest producer of coffee in Africa. Over 15 million people in Ethiopia depend on coffee for their survival and it provides 67% of Ethiopia's export revenue. Tadesse Meskela manages Oromia Coffee Farmers Co-operative Union, representing over 74,000 coffee farmers. The supply of coffee on the world market used to be regulated by the International Coffee Agreement, until its collapse in 1989. Since then, the price paid to farmers has fallen to a 30 year low. For every $3 cup of coffee, a coffee farmer receives only 3 cents. Most of the money goes to the middlemen, especially the four giant conglomerates which control the coffee market. This film traces the path of the coffee consumed each day to the farmers who produce the beans, and asks consumers to 'wake up and smell the coffee', to face the unjust conditions under which our favorite drink is produced, and to do something about it.