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The Blackwell encyclopedic dictionary of marketing

Author: Barbara R Lewis; Dale Littler
Publisher: Oxford, OX ; Cambridge, Mass. : Blackwell Publishers, ©1997.
Series: Blackwell encyclopedia of management (Unnumbered)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Gives definitions and explanations of the key concepts covering the whole of the field of contemporary marketing. With edited entries from an international team of marketing scholars and teachers,  Read more...

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Genre/Form: Dictionaries
Document Type: Book
All Authors / Contributors: Barbara R Lewis; Dale Littler
ISBN: 1557869391 9781557869395
OCLC Number: 35042021
Description: 274 pages ; 26 cm.
Contents: Preface. List of Contributors. Dictionary Entries A-Z. Index.
Series Title: Blackwell encyclopedia of management (Unnumbered)
Other Titles: Encyclopedia dictionary of marketing
Dictionary of marketing
Responsibility: edited by Barbara R. Lewis and Dale Littler.
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