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The blessings of business : how corporations shaped conservative Christianity

Author: Darren E Grem
Publisher: New York : Oxford University Press, [2016] ©2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Tells the largely forgotten story of the historical ties between conservative Protestants and corporate America; shows how business executives have been crucial to the growth of modern evangelicalism; explains how evangelicals attached their social and religious aspirations to American corporate culture and the private sector."--Https://global.oup.com.
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Genre/Form: Church history
History
Additional Physical Format: Online version:
Grem, Darren E.
Blessings of business.
New York : Oxford University Press, 2016
(DLC) 2016007190
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Darren E Grem
ISBN: 9780199927975 0199927979
OCLC Number: 939243524
Notes: Includes index.
Description: xiii, 282 pages : illustrations ; 25 cm
Contents: Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism --
Corporate convictions: Billy Graham, big business, and the new evangelicalism --
Corporate crusades: markets, missions, and R.G. LeTourneau's cold war --
Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector --
Culture industries: Heritage USA and the corporatization of evangelical culture --
Free-market faith: Zig Ziglar and the business of evangelical culture war.
Responsibility: Darren E. Grem.

Abstract:

While preachers, activists, and politicians have all helped spread the gospel, Darren Grem argues that evangelicalism owes its strength to the blessings of business.  Read more...

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Faith in the market takes on a double meaning in Darren Grem's persuasive book of political and religious history, which explores the evangelical ventures sponsored by business leaders and the Read more...

 
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