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The blockbuster toy! : how to invent the next big thing Titelvorschau
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The blockbuster toy! : how to invent the next big thing

Verfasser/in: Gene Del Vecchio
Herausgeber: Gretna, La. : Pelican Pub. Co., 2003.
Ausgabe/Format   Gedrucktes Buch : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
Conducts an in-depth review of the great toys from ancient times to the present, to reveal the six core qualities that help toys achieve blockbuster status, and tips on how to market them.
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Medientyp: Internetquelle
Dokumenttyp Buch, Internet-Ressource
Alle Autoren: Gene Del Vecchio
ISBN: 1589801229 9781589801226
OCLC-Nummer: 52547616
Anmerkungen: Includes index.
Beschreibung: 269 pages : illustrations ; 22 cm
Inhalt: A toymaker's life --
The essence of a blockbuster toy --
Create a master --
Create a creator --
Create a nurturer --
Create an emulator --
Create a friend --
Create a collector --
Create a story lover --
Create an experience seeker --
Create a plaything in everything --
Blockbuster marketing --
Blockbuster public relations --
Blockbuster advertising --
Blockbuster sales promotions --
Blockbuster packaging --
Creating the next blockbuster toy.
Verfasserangabe: by Gene Del Vecchio ; illustrations by Roderick Fong.
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Abstract:

Conducts an in-depth review of the great toys from ancient times to the present, to reveal the six core qualities that help toys achieve blockbuster status, and tips on how to market them.

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