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The blockbuster toy! : how to invent the next big thing

著者: Gene Del Vecchio
出版商: Gretna, La. : Pelican Pub. Co., 2003.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Conducts an in-depth review of the great toys from ancient times to the present, to reveal the six core qualities that help toys achieve blockbuster status, and tips on how to market them.
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Gene Del Vecchio
ISBN: 1589801229 9781589801226
OCLC号码: 52547616
注意: Includes index.
描述: 269 p. : ill. ; 22 cm.
内容: A toymaker's life --
The essence of a blockbuster toy --
Create a master --
Create a creator --
Create a nurturer --
Create an emulator --
Create a friend --
Create a collector --
Create a story lover --
Create an experience seeker --
Create a plaything in everything --
Blockbuster marketing --
Blockbuster public relations --
Blockbuster advertising --
Blockbuster sales promotions --
Blockbuster packaging --
Creating the next blockbuster toy.
责任: by Gene Del Vecchio ; illustrations by Roderick Fong.
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摘要:

Conducts an in-depth review of the great toys from ancient times to the present, to reveal the six core qualities that help toys achieve blockbuster status, and tips on how to market them.

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