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Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results

Author: Jeremy Wright
Publisher: New York : McGraw-Hill, ©2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Fortune has named blogs one of the top 10 trends to watch. According to a recent survey by AlwaysOn Network, more than 66 percent of Fortune 500 companies and 75 percent of all U.S. companies are looking at blogging as a means of building customer relationships, advertising, or income. More than 200 million people read blogs.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Wright, Jeremy.
Blog marketing.
New York : McGraw-Hill, ©2006
(DLC) 2005026118
(OCoLC)61513032
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jeremy Wright
ISBN: 0071479503 9780071479509 9780072262513 0072262516 1280457112 9781280457111
OCLC Number: 70183109
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xiv, 321 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Blogging basics --
Getting into the blogging mindset --
The power of blogs for business --
How your company can use blogs --
How to market your company using blogs --
Using blogs to increase internal communication --
Find out what's being said about your company & products --
Participating in your blog --
Dealing with negativity --
How to succeed in your blogging --
The future of business blogging.
Responsibility: Jeremy Wright.
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Abstract:

All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. With a look inside Google, Disney, Yahoo, IBM, and  Read more...

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