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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/56421900 Title: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant Author: W Chan Kim; Renée Mauborgne Publisher: Boston, Mass. : Harvard Business School Press, ©2005. ISBN/ISSN: 1591396190 9781591396192 OCLC:56421900

  
  

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Author:	W Chan Kim; Renée Mauborgne
Publisher:	Boston, Mass. : Harvard Business School Press, ©2005.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.  Read more...
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