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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Author: W Chan Kim; Renée Mauborgne
Publisher: Boston, Mass. : Harvard Business School Press, ©2005.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but  Read more...
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Genre/Form: Guide (Descripteur de forme)
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: W Chan Kim; Renée Mauborgne
ISBN: 1591396190 9781591396192
OCLC Number: 56421900
Description: xv, 240 p. : ill. ; 25 cm.
Contents: Preface --
Acknowledgments --
pt. 1. Blue ocean strategy --
1. Creating blue oceans --
2. Analytical tools and frameworks --
pt. 2. Formulating blue ocean strategy --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
pt. 3. Executing blue ocean strategy --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. The sustainability and renewal of blue ocean strategy --
Appendix A --
Appendix B --
Appendix C --
Notes --
Bibliography --
Index --
About the authors.
Responsibility: W. Chan Kim, Renée Mauborgne.
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Abstract:

Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue  Read more...

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"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Read more...

 
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