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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant Preview this item
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Author: W Chan Kim; Renée Mauborgne
Publisher: Boston : Harvard Business School Press, cop. 2005.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: W Chan Kim; Renée Mauborgne
ISBN: 1591396190 9781591396192
OCLC Number: 803214975
Description: xv, 240 p. : il.; 25 cm.
Responsibility: W. Chan Kim, Reneé Mauborgne.

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