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Blueprint for Your Library Marketing Plan : a Guide to Help You Survive and Thrive.

Author: Patricia H Fisher; Marseille M Pride
Publisher: Chicago : ALA Editions, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Patricia H Fisher; Marseille M Pride
ISBN: 9780838998014 0838998011 9780838991442 0838991440
OCLC Number: 476044056
Description: 1 online resource (150 pages)
Contents: Figures; Preface; Acknowledgments; 1 --
Strategic Plans; 2 --
Mining Data; 3 --
Developing the Marketing Plan; 4 --
Marketing Plan Introduction; 5 --
Target Markets; 6 --
Assessing the Current Marketing Situation; 7 --
Setting Goals and Objectives with Supporting Strategies; 8 --
Promotion; 9 --
Implementing Your Strategies; 10 --
Closing Thoughts; Marketing Plan Worksheets; Index.

Abstract:

"Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issuesattracting funding and customers by focusing on specific needs. But where and how do you start?. Drawing on the authors many.

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