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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/51752920 Title: Body of truth : leveraging what consumers can't or won't say Author: Dan Hill Publisher: Hoboken, N.J. : Wiley, 2003. ISBN/ISSN: 0471444391 9780471444398 OCLC:51752920

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Body of truth : leveraging what consumers can't or won't say

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Body of truth : leveraging what consumers can't or won't say

Author:	Dan Hill
Publisher:	Hoboken, N.J. : Wiley, 2003.
Edition/Format:	Book : English
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Dan Hill Find more information about:
ISBN:	0471444391 9780471444398
OCLC Number:	51752920
Notes:	Includes index.
Description:	iv, 267 p. : ill. ; 24 cm.
Contents:	Introduction: Laying the Groundwork for Sensory Logic -- Chapter One. Fighting the Battle: How to Make the Case for the New Marketing Paradigm -- Chapter Two. Rationality Redefined: How Cognition and Communication Actually Work -- Chapter Three. Marketing Backed by Science: Applying Scientific Insights for Marketing Success -- Chapter Four. The New Research: Understanding How Consumer Really View York Products -- Chapter Five. Using Emotive Branding: How to Tap Into Consumers' Deepest Emotions -- Chapter Six. Powerful Brand Story Design: Creating a Narrative that Will Solidify Consumer Devotion -- Chapter Seven. Emotional Positioning: How to Sell Your Products Based on Their Emotional Resonance -- Chapter Eight. Using Emotive Scripts: Tapping into Consumers' Emotional Memory Banks -- Chapter Nine. Consumers' Evolutionary Needs: Appealing to Humans' Innate Desires -- Chapter Ten. Looking Forward: How Science Will Continue to Benefit Marketing -- Acknowledgements -- Index.
Responsibility:	Dan Hill.
More information:	Contributor biographical information Publisher description Table of contents

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