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Boeing versus Airbus : the inside story of the greatest international competition in business

Author: John Newhouse
Publisher: New York : A.A. Knopf, ©2007.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Newhouse
ISBN: 1400043360 9781400043361
OCLC Number: 71800503
Description: xiii, 254 pages ; 25 cm
Contents: Being number one --
Trading places --
Folly and hypocrisy --
Market share, the airlines' enemy --
Playing the game --
Meltdown and merger --
The very large airplane --
A challenge from Asia --
Muddling through, more or less.
Other Titles: Boeing vs. Airbus
Responsibility: John Newhouse.
More information:

Abstract:

"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--Source other than the Library of Congress.

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