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Bold : how to be brave in business and win

Author: Shaun Smith; Andy Milligan
Publisher: London ; Philadelphia, PA : Kogan Page, 2011.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a like-minded community, deliver unique and remarkable customer experiences, and are able to create an almost cult-like following around their brand. Bold is about 14 such  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Smith, Shaun.
Bold.
London ; Philadelphia, PA : Kogan Page, 2011
(DLC) 2010051626
(OCoLC)669752470
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shaun Smith; Andy Milligan
ISBN: 9780749463458 0749463457
OCLC Number: 727944841
Awards: Winner of CIM Management Book of the Year 2012 (UK)
Description: 1 online resource (xi, 317 pages) : illustrations (chiefly color)
Contents: Virgin galactic --
O2 --
AirAsia --
Chilli Beans --
Six senses resorts and spas --
Burberry --
BBH --
The geek squad --
Zappos.com --
Umpqua bank --
TNT express --
JCB --
Innocent --
WWF --
How to be bold : practices, principles and people --
Bold practice survey.
Responsibility: Shaun Smith & Andy Milligan.

Abstract:

BOLD tells the stories of 14 businesses brave enough to pursue audacious goals, challenge industry norms and win.  Read more...

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"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way." Richard Reed, Co-founder of Innocent Drinks "Bold is one of the most inspiring and Read more...

 
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