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Bold : how to be brave in business and win

Author: Shaun Smith; Andy Milligan
Publisher: Philadelphia : Kogan Page, ©2011.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Describes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Smith, Shaun.
Bold.
Philadelphia : Kogan Page, ©2011
(DLC) 2010051626
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shaun Smith; Andy Milligan
ISBN: 9780749463458 0749463457
OCLC Number: 732958735
Awards: Winner of CMI Management Book of the Year: E-Book Category 2012.
Winner of CIM Management Book of the Year 2012 (United Kingdom).
Description: 1 online resource (xii, 323 pages) : illustrations (some color)
Contents: Virgin galactic --
O2 --
AirAsia --
Chilli Beans --
Six senses resorts and spas --
Burberry --
BBH --
The geek squad --
Zappos.com --
Umpqua bank --
TNT express --
JCB --
Innocent --
WWF --
How to be bold : practices, principles and people --
Bold practice survey.
Responsibility: Shaun Smith & Andy Milligan.

Abstract:

Deals with 14 businesses who brave enough to challenge industry norms; they put purpose before profit, go way beyond what customers expect and relentlessly differentiate themselves from everyone  Read more...

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"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way." Richard Reed, Co-founder of Innocent Drinks "Bold is one of the most inspiring and Read more...

 
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