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The Bombardier story : from snowmobiles to global transportation powerhouse

Author: Larry MacDonald
Publisher: Mississauga, Ontario : J. Wiley & Sons Canada, Ltd., [2013]
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:

The story of the company that was founded by the inventor of the snowmobile In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble  Read more...

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Genre/Form: History
Named Person: Kaṇada
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Larry MacDonald
ISBN: 9781118482940 1118482948
OCLC Number: 813523009
Description: xxii, 298 pages, 16 unnumbered pages of plates : illustrations (black and white, and colour) ; 24 cm
Contents: A Meteoric Rise --
The Architects of Success --
Bombardier Today --
PART ONE --
ch. 1 Joseph-Armand Starts a Company: The 1940s and 1950s --
Humble Beginnings --
The Bombardier Snowmobile --
Inventions and Innovations --
ch. 2 The Ski-Doo Adventure: The Golden Age of the 1960s --
The Family Takes Over --
A Marketing Renewal --
Ski-Doo Fever --
Vertical Integration --
The First Sea-Doo --
PART TWO --
ch. 3 Diversify or Die: The 1970s --
A Challenging Decade --
Taking a New Turn: Rail Transportation --
The Montreal Subway --
The Acquisition of MLW-Worthington --
ch. 4 The Deal of the Century: The New York City Subway (1982) --
A Golden Opportunity --
A Contested Victory --
The Tools for Success --
The Royer Way of Doing Things --
The BMS --
A Major Breakthrough --
Tempest in a Teapot --
The Value of Proven Technologies --
A Welcome Boost --
ch. 5 New Frontiers: Transportation in the 1980s and 1990s --
The North American Market --
Full Speed Ahead --
A Rocky Start for the LRC --
The Vagaries of High-Speed in America --
The Disney Monorail --
The Acquisition of UTDC --
Capturing the European Market --
The Chunnel Odyssey --
Taking Over by Storm: From Talbot to Adtranz --
PART THREE --
ch. 6 Aerospace Takes Off --
A Bold Move --
Early Attempts to Diversify: The Automotive Sector --
The Acquisition of Canadair (1986) --
Good Things Come in Threes: Shorts, Learjet, and de Havilland --
Portrait of a Turnaround Artist --
Power in Numbers: Synergizing Operations --
ch. 7 Revolution in the Sky: The Move Toward Regional Jets --
The Rise of Airline Hubs --
From Challenger to CRJ --
A New Captain Steers Aerospace Group --
Bombardier Takes Off --
Dogfight in the Clouds --
Inside the Pro-ex Saga --
An Affair of State --
Government Support --
ch. 8 Spreading Its Wings --
The Global Express Business Jet (1991-1996) --
Diversification Delivers --
PART FOUR --
ch. 9 Two Turbulent Decades at Valcourt --
The Ski-Doo Loses Speed --
Pierre Beaudoin and the Return of the Sea-Doo (1988) --
Extreme Snowmobiling and Innovation --
Acquisition of Outboard Marine Corporation (2001) --
ch. 10 Lessons in Strategic Governance --
The Eminence Grise --
Decentralization --
Management Tools --
An Evolving Structure --
ch. 11 Handing Over the Reins --
Robert Brown Takes Charge --
The Impact of September 2001 --
Tellier Joins Bombardier --
An Unexpected Comeback --
Pierre Takes the Helm and CSeries Aircraft Takes Off --
Laurent Beaudoin's Legacy.
Responsibility: Larry MacDonald.
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