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Boo hoo : a dot-com story from concept to catastrophe.

Author: Ernst Malmsten; Erik Portanger; Charles Drazin
Publisher: London : Random House Business Books, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In the spring of 1998, two Swedish entrepreneurs - Ernst Malmsten and Kajsa Leander - came up with a revolutionary Internet business idea. boo.com would be the first global online retailer of sports and designer clothes, using only the most cutting-edge technology. It would be tailor-made for eighteen countries, boasting a virtual changing room and 3D images." "In boo hoo co-founder and CEO Ernst Malmsten gives his  Read more...
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Additional Physical Format: Online version:
Malmsten, Ernst.
Boo hoo.
London : Random House Business Books, 2001
(OCoLC)654682173
Document Type: Book
All Authors / Contributors: Ernst Malmsten; Erik Portanger; Charles Drazin
ISBN: 0712672397 9780712672399 0712679928 9780712679923
OCLC Number: 47272663
Notes: Written by Ernst Malmsten, Erik Portanger, and Charles Drazin.
Awards: Short-listed for WH Smith Book Awards (Business) 2002
Description: ix, 386 pages ; 24 cm
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Abstract:

The story of how an international model and former poetry critic from Sweden dreamt up an ambitious and glamourous Internet start-up; how they convinced the world's biggest fashion houses and Wall  Read more...

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