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Book Yourself Solid : the Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.

Author: Michael Port
Publisher: Hoboken : John Wiley & Sons, 2010.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
The new edition of the bestselling business development guideBook Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Port, Michael.
Book Yourself Solid : The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.
Hoboken : John Wiley & Sons, ©2010
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Port
ISBN: 9780470925461 0470925469 9780470926857 0470926856 9781283157322 1283157322
OCLC Number: 742333278
Description: 1 online resource (370 pages)
Contents: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling; Contents; Foreword by Tim Sanders; Acknowledgments; Author' s Note; Preface; MODULE ONE: Your Foundation; Chapter 1: The Red Velvet Rope Policy; Chapter 2: Why People Buy What You're Selling; Chapter 3: Develop a Personal Brand; Chapter 4: How to Talk About What You Do; MODULE TWO: Building Trust and Credibility; Chapter 5: Who Knows What You Know and Do They Like You?; Chapter 6: The Book Yourself Solid Sales Cycle Process. Chapter 7: The Power of Information ProductsMODULE THREE: Simple Selling and Perfect Pricing; Chapter 8: Perfect Pricing; Chapter 9: Super Simple Selling; MODULE FOUR: The Book Yourself Solid 7 Core Self-Promotion Strategies; Chapter 10: The Book Yourself Solid Networking Strategy; Chapter 11: The Book Yourself Solid Direct Outreach Strategy; Chapter 12: The Book Yourself Solid Referral Strategy; Chapter 13: The Book Yourself Solid Keep-in-Touch Strategy; Chapter 14: The Book Yourself Solid Speaking Strategy; Chapter 15: The Book Yourself Solid Writing Strategy. Chapter 16: The Book Yourself Solid Web StrategyFinal Thoughts; References; How to Reach Michael Port; About the Author; Index.

Abstract:

The new edition of the bestselling business development guideBook Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing.

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