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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/163571930 Title: Boomer consumer : ten rules for marketing to America's largest, wealthiest and most influential group Author: Matt Thornhill; John Martin Publisher: Great Falls, VA : Linx, Corp., ©2007. ISBN/ISSN: 9780964238671 0964238675 OCLC:163571930

  
  

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Subjects

• Market segmentation.
• Consumer behavior.
• Baby boom generation.
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Boomer consumer : ten rules for marketing to America's largest, wealthiest and most influential group

Author:	Matt Thornhill; John Martin
Publisher:	Great Falls, VA : Linx, Corp., ©2007.
Edition/Format:	Book : English
Rating:	(not yet rated) 0 with reviews - Be the first.