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The Boomer's ultimate guide to social media marketing : learn how to navigate the digital highway

Author: Kalynn Amadio
Publisher: Palmyra, VA : Maven House, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Are you a baby boomer business professional struggling to make sense of social media' Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: Which six social media websites you should be using;  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Amadio, Kalynn.
Boomer's ultimate guide to social media marketing.
Palmyra, VA : Maven House, 2016
(OCoLC)920869678
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kalynn Amadio
ISBN: 1938548493 9781938548499 9781938548505 1938548507
OCLC Number: 946705573
Description: 1 online resource
Contents: Preface: How This Book Is Organized Introduction: Plan Your Trip Part One: Discover Social Media 1. Highlights: Why Use Social Media? 2. Best Of: How Smart Businesses Are Succeeding 3. Before You Leave: Navigating the Digital Highway 4. Itineraries: The Most Important Social Media Destinations Part Two: Your Survival Guide 5. Understanding the Language of Social Media 6. Learning Social Media Etiquette 7. Delivering Content and Managing Time 8. Managing Your Sharing Frequency and Measuring Success 9. How To Use This Book 10. Conclusion Appendix A: Account Setup Appendix B: Additional Resources References Index About the Author
Responsibility: Kalynn Amadio.

Abstract:

Are you a baby boomer business professional struggling to make sense of social media' Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.

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