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Bootstrapping your business : start and grow a successful company with almost no money

Author: Greg Gianforte; Marcus Gibson
Publisher: Avon, Mass. : Adams Media, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The new rules of entrepreneurship from one of the top IPOs of 2004, this book is written for the 8 million entrepreneurs who don't have access to outside capital--or don't want the strings that come  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Greg Gianforte; Marcus Gibson
ISBN: 1593373872 9781593373870
OCLC Number: 57557457
Notes: Includes index.
Description: xxii, 234 pages ; 22 cm
Contents: Foreword: The Death of Distance-Long Predicted, Finally Here / Rich Karlgaard --
Introduction: Meet the Bootstrappers-and Join Them --
It All Starts with a Blank Piece of Paper --
Make Sales Job Number One --
The Nuts and Bolts of Selling --
There Is Always Another Way --
Scarcity Is Good: The Art of Thrift --
Managing That Precious Cash --
Getting Paid and Finding Finance and Credit --
Start Small; Think Big --
Marketing on a Shoestring --
Making the Press Work for You --
Stress-Busting Strategies --
Hiring the Right People at the Right Time --
You Live or Die by Your Customer Service --
Act Like a Winner --
The Bootstrapper's Toolbox.
Responsibility: Greg Gianforte with Marcus Gibson.
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