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Born to blog : building your blog for personal and business success one post at a time

Author: Mark Schaefer; Stanford Smith
Publisher: New York : McGraw-Hill, [2013]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog, this title helps you learn how to attract a loyal following, promote your blog, and  Read more...

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Document Type: Book
All Authors / Contributors: Mark Schaefer; Stanford Smith
ISBN: 9780071811163 0071811168
OCLC Number: 806017774
Notes: Includes index.
Description: iii, 171 pages ; 22 cm
Contents: Foreword --
Introduction --
Introduction --
The rise of the citizen influencer --
Igniting epidemics --
The roots influence --
Social proof and reciprocity --
The seventh weapon --
Personal influence : the marketer's holy grail --
Introduction --
Klout and the evolution of social influence --
Controversy and turmoil --
The business benefits of social influence --
How to increase your klout score --
The future of social scoring --
Conclusion: social influence : a personal view --
Appendices --
Acknowledgements.
Responsibility: Mark Schaefer And Stanford Smith.

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