Find a copy in the library
Finding libraries that hold this item...
Details
| Additional Physical Format: | Online version: Schor, Juliet. Born to buy. New York : Scribner, 2004 (OCoLC)655223820 |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Juliet Schor |
| ISBN: | 068487055X 9780684870557 0684870568 9780684870564 |
| OCLC Number: | 54806064 |
| Description: | ix, 275 p. : ill. ; 24 cm. |
| Contents: | The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys. |
| Other Titles: | Commercialized child and the new consumer culture |
| Responsibility: | Juliet B. Schor. |
| More information: |
Abstract:
Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young children into consumers.
Read more...
Reviews
Editorial reviews
Publisher Synopsis
""Born to Buy" is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough." -- Amy Bloom, "O, The Oprah Magazine"
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Born to buy : the commercialized child and the new consumer culture".
Be the first.
Similar Items
Related Subjects:(31)
- Child consumers -- United States.
- Young consumers -- United States.
- Advertising and children -- United States.
- Materialism -- Social aspects -- United States.
- Child development -- United States.
- Children -- United States -- Social conditions.
- Child welfare -- United States.
- Kinderen.
- Consumptie.
- Reclame.
- Materialisme.
- Enfants consommateurs -- États-Unis.
- Jeunes (Consommateurs) -- États-Unis.
- Publicité et enfants -- États-Unis.
- Matérialisme -- Aspect social -- États-Unis.
- Enfants -- Développement -- États-Unis.
- Enfants -- États-Unis -- Conditions sociales.
- Enfants -- Protection, assistance, etc. -- États-Unis.
- Publicité
- Enfant
- Comportement du consommateur
- Consommateur
- Stratégie de marketing
- Jeune consommateur
- France
- Entwicklung.
- Konsumgesellschaft.
- Kind.
- Kindeswohl.
- Soziale Situation.
- USA.
User lists with this item (8)
- Things to Check Out(7 items)
by camper01 updated about a month ago
- Consumer Awareness Books(24 items)
by jgarczyn updated 2011-12-01
- Things to Check Out(8 items)
by ap8914 updated 2011-10-21
- Things to Check Out(1 items)
by hfle222 updated 2011-10-11
- Marketing(65 items)
by sclark01 updated 2011-08-31
