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Born to buy : the commercialized child and the new consumer culture
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Born to buy : the commercialized child and the new consumer culture

著者: Juliet Schor
出版商: New York : Scribner, 2004.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children.
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附加的形体格式: Online version:
Schor, Juliet.
Born to buy.
New York : Scribner, 2004
(OCoLC)655223820
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Juliet Schor
ISBN: 068487055X 9780684870557 0684870568 9780684870564
OCLC号码: 54806064
描述: ix, 275 p. : ill. ; 24 cm.
内容: The changing world of children's consumption --
From Tony the Tiger to Slime time live : the content of commercial messages --
The virus unleashed : ads infiltrate everyday life --
Captive audiences : the commercialization of public schools --
Dissecting the child consumer : the new intrusive research --
Habit formation : selling kids on junk food, drugs, and violence --
How consumer culture undermines children's well-being --
Empowered or seduced? : the debate about advertising and marketing to kids --
Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.
其他题名: Commercialized child and the new consumer culture
责任: Juliet B. Schor.
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Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young  再读一些...

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""Born to Buy" is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't

-- Amy Bloom, "O, The Oprah Magazine"

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