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The boss of you : everything a woman needs to know to start, run, and maintain her own business
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The boss of you : everything a woman needs to know to start, run, and maintain her own business

Author: Lauren Bacon; Emira Mears
Publisher: Berkeley, Calif. : Seal Press : Distributed by Publishers Group West, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
A comprehensive guide to starting, running, and maintain a business; with advice on networking, marketing strategies, customer service, and finances.
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Additional Physical Format: Online version:
Bacon, Lauren.
Boss of you.
Berkeley, Calif. : Seal Press ; Distributed by Publishers Group West, c2008
(OCoLC)609230551
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lauren Bacon; Emira Mears
ISBN: 9781580052368 1580052363
OCLC Number: 173659517
Description: 297 p. ; 21 cm.
Contents: Define your vision --
Have a plan --
Financial scenarios --
Setting up shop --
Addressing your audience --
Developing marketing materials --
Advertising and promotions --
Public relations --
Networking --
You are your best employee --
Hiring help --
Customer service --
Financial reality check --
Expanding --
Celebrate your achievements --
Conclusion: what's next?
Other Titles: Everything a woman needs to know to start, run, and maintain her own business
Responsibility: by Lauren Bacon & Emira Mears.
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Abstract:

A comprehensive guide to starting, running, and maintain a business; with advice on networking, marketing strategies, customer service, and finances.

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