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Die Botschaft der Markenartikel : Vertextungsstrategien in der Werbung

Author: Thomas Fritz
Publisher: Tübingen : Stauffenburg, ©1994.
Series: Probeleme der Semiotik, Bd. 15.
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas Fritz
ISBN: 3860570919 9783860570913
OCLC Number: 31935663
Notes: Originally presented as the author's thesis (doctoral)--Universität Passau, Wintersemester 1992/93.
Description: 172 pages : illustrations ; 23 cm.
Series Title: Probeleme der Semiotik, Bd. 15.
Responsibility: Thomas Fritz.

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