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Bozo sapiens : why to err is human

Author: Michael Kaplan; Ellen Kaplan
Publisher: New York : Bloomsbury Press, 2009.
Edition/Format:   Print book : English : 1st U.S. edView all editions and formats
Database:WorldCat
Summary:
A lighthearted survey of the science of mistakes by the authors of Chances Are reveals how the human race is hard-wired to get things wrong in countless ways, citing such examples as successful racy advertisements for inferior products, our inclinations to favor dysfunctional relationship partners, and the socially unacceptable behaviors of leaders.
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Document Type: Book
All Authors / Contributors: Michael Kaplan; Ellen Kaplan
ISBN: 9781596914001 1596914009
OCLC Number: 259266768
Description: vii, 294 pages : illustrations ; 24 cm
Contents: From the logbook of the ship of fools --
Idols of the marketplace --
Tinted glasses --
Off the rails --
One of us --
Fresh off the Pleistocene Bus --
Living right.
Responsibility: Michael Kaplan and Ellen Kaplan.

Abstract:

A lighthearted survey of the science of mistakes by the authors of Chances Are reveals how the human race is hard-wired to get things wrong in countless ways, citing such examples as successful racy advertisements for inferior products, our inclinations to favor dysfunctional relationship partners, and the socially unacceptable behaviors of leaders.

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