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Brain bugs : how the brain's flaws shape our lives

Author: Dean Buonomano
Publisher: New York : W.W. Norton, ©2011.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Neuroscientist Dean Buonomano illuminates the causes and consequences of the brain's imperfections in terms of its innermost workings and its evolutionary purposes. He then examines how our brains function--and malfunction--in the digital, predator-free, information-saturated, special-effects-addled world we have built for ourselves.
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Document Type: Book
All Authors / Contributors: Dean Buonomano
ISBN: 9780393076028 0393076024
OCLC Number: 668194830
Description: 310 p. : ill. ; 25 cm.
Contents: The memory web --
Memory upgrade needed --
Brain crashes --
Temporal distortions --
Fear factor --
Unreasonable reasoning --
The advertising bug --
The supernatural bug --
Debugging.
Other Titles: How the brain's flaws shape our lives
Responsibility: Dean Buonomano.

Abstract:

A lively, surprising tour of our mental glitches and how they arise.  Read more...

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Intriguing take on behavioral economics, marketing and human foibles.

 
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