skip to content
The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop Preview this item
ClosePreview this item
Checking...

The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop

Author: David Lewis
Publisher: London : Nicholas Brealey Publishing, 2013. ©2013
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Lewis, David, 1942-
Brain sell.
London : Nicholas Brealey, 2013
(OCoLC)828482877
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Lewis
ISBN: 9781857889420 1857889428
OCLC Number: 861538160
Description: 1 online resource (457 pages)
Contents: Cover Page; Title Page; Copyright Page; Contents; Introduction; 1 When Science Met Selling; 2 Hidden Persuaders That Shape the Way We Shop; 3 "I Know What You're Thinking!"; 4 Why Shopping Isn't "All in the Mind"; 5 Inside the Buying Brain; 6 The Persuasive Power of Atmospherics; 7 Brand Love: The Engineering of Emotions; 8 The Power of Subliminal Priming and Persuasion; 9 When Your Television Watches You; 10 The Marketing Power of Mobile Media; 11 The Ultimate Brain Sell; 12 Let the Buyer Be Aware; Notes; Bibliography; Index; Acknowledgments and Copyright Permissions.
Responsibility: Dr. David Lewis.

Abstract:

Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Full of the fruits of years of intensive testing, and anyone can benefit from it, including consumers themselves. Who does not want to know how the big companies brainwash us in to buying their Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/861538160> # The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
   library:oclcnum "861538160" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/1486-1/{4857A61D-1928-4E20-A1CD-7E1A53A745DC}Img100.jpg'" ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2010100731> ; # Marketing--Psychological aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/1209606557#Topic/business_&_economics_industrial_management> ; # BUSINESS & ECONOMICS--Industrial Management
   schema:about <http://experiment.worldcat.org/entity/work/data/1209606557#Topic/business_&_economics_organizational_behavior> ; # BUSINESS & ECONOMICS--Organizational Behavior
   schema:about <http://experiment.worldcat.org/entity/work/data/1209606557#Topic/business_&_economics_management> ; # BUSINESS & ECONOMICS--Management
   schema:about <http://dewey.info/class/658.8342/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1209606557#Topic/business_&_economics_management_science> ; # BUSINESS & ECONOMICS--Management Science
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:about <http://id.worldcat.org/fast/1010241> ; # Marketing--Psychological aspects
   schema:author <http://viaf.org/viaf/84502219> ; # David Lewis
   schema:bookFormat schema:EBook ;
   schema:copyrightYear "2013" ;
   schema:datePublished "2013" ;
   schema:description "Cover Page; Title Page; Copyright Page; Contents; Introduction; 1 When Science Met Selling; 2 Hidden Persuaders That Shape the Way We Shop; 3 "I Know What You're Thinking!"; 4 Why Shopping Isn't "All in the Mind"; 5 Inside the Buying Brain; 6 The Persuasive Power of Atmospherics; 7 Brand Love: The Engineering of Emotions; 8 The Power of Subliminal Priming and Persuasion; 9 When Your Television Watches You; 10 The Marketing Power of Mobile Media; 11 The Ultimate Brain Sell; 12 Let the Buyer Be Aware; Notes; Bibliography; Index; Acknowledgments and Copyright Permissions."@en ;
   schema:description "Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often with."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1209606557> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/828482877> ;
   schema:name "The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop"@en ;
   schema:productID "861538160" ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=698873> ;
   schema:url <https://www.overdrive.com/search?q=4857A61D-1928-4E20-A1CD-7E1A53A745DC> ;
   schema:url <http://samples.overdrive.com/?crid=4857A61D-1928-4E20-A1CD-7E1A53A745DC&.epub-sample.overdrive.com> ;
   schema:url <http://rbdigital.oneclickdigital.com> ;
   schema:url <http://proquest.tech.safaribooksonline.de/9781857886016> ;
   schema:url <http://www.books24x7.com/marc.asp?bookid=57485> ;
   schema:url <http://proquest.safaribooksonline.com/9781857886016> ;
   schema:url "http://images.contentreserve.com/ImageType-100/1486-1/{4857A61D-1928-4E20-A1CD-7E1A53A745DC}Img100.jpg" ;
   schema:workExample <http://worldcat.org/isbn/9781857889420> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/861538160> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1209606557#Topic/business_&_economics_industrial_management> # BUSINESS & ECONOMICS--Industrial Management
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Industrial Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1209606557#Topic/business_&_economics_management> # BUSINESS & ECONOMICS--Management
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1209606557#Topic/business_&_economics_management_science> # BUSINESS & ECONOMICS--Management Science
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Management Science"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1209606557#Topic/business_&_economics_organizational_behavior> # BUSINESS & ECONOMICS--Organizational Behavior
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Organizational Behavior"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010100731> # Marketing--Psychological aspects
    a schema:Intangible ;
   schema:name "Marketing--Psychological aspects"@en ;
    .

<http://id.worldcat.org/fast/1010241> # Marketing--Psychological aspects
    a schema:Intangible ;
   schema:name "Marketing--Psychological aspects"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://viaf.org/viaf/84502219> # David Lewis
    a schema:Person ;
   schema:birthDate "1942" ;
   schema:familyName "Lewis" ;
   schema:givenName "David" ;
   schema:name "David Lewis" ;
    .

<http://worldcat.org/isbn/9781857889420>
    a schema:ProductModel ;
   schema:isbn "1857889428" ;
   schema:isbn "9781857889420" ;
    .

<http://www.worldcat.org/oclc/828482877>
    a schema:CreativeWork ;
   rdfs:label "Brain sell." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/861538160> ; # The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop
    .

<http://www.worldcat.org/title/-/oclc/861538160>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/861538160> ; # The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop
   schema:dateModified "2017-10-22" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.