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Brand aid : shopping well to save the world

Author: Lisa Ann Richey; Stefano Ponte
Publisher: Minneapolis, Minn. : University of Minnesota Press, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique on "compassionate consumption." Campaigns like Product RED and its precursors advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to  Read more...
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Document Type: Book
All Authors / Contributors: Lisa Ann Richey; Stefano Ponte
ISBN: 9780816665457 0816665451 9780816665464 081666546X
OCLC Number: 671573437
Notes: "A Quadrant Book."
Description: xv, 253 pages : illustrations ; 23 cm
Contents: Introduction: RED and the reinvention of international aid --
Band aid to brand aid: celebrity experts and expert celebrities --
The rock man's burden: fair vanity and virtual salvation --
Saving Africa: AIDS and the rebranding of aid --
Hard commerce: corporate social responsibility for distant others --
Doing good by shopping well: the rise of "causumer" culture --
Conclusion: celebrities, consumers, and everyone else.
Responsibility: Lisa Ann Richey and Stefano Ponte.

Abstract:

"Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique on "compassionate consumption." Campaigns like Product RED and its precursors advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it"--Provided by publisher.

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